Taking a look at some media trends in the digital era
Taking a look at some media trends in the digital era
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Below is an intro to some existing trends and practices in tv and content viewing.
With continuous shifts and developments in the digital landscape, what are the current trends in media? Well, along with the rise of internet streaming platforms and short form media content, the method by which individuals are getting their updates is also evolving. People are progressively turning towards internet news sources, instead of watching television, to discover present worldly affairs. Nevertheless, concurrently, due to a constant circulation of knowledge, individuals are coming to be overwhelmed by huge quantities of content. In reaction to this, news organisations are re-engaging audiences by making short form content that is more clear and simpler to observe. Nowadays it is common to find news channels that have sizeable followings on social media sites. This trend can be confirmed by the CEO of the fund that owns Euronews, for example. Using this technique has been necessary for providing people with trusted and verified news sources, in a format they can easily follow.
Over the last few years, with the rise of digital content, the way in which individuals consume media has evolved considerably. For several years, conventional television was the main source of household home entertainment for many people. However, after the advancement of streaming platforms, many audiences are averting from arranged television, especially among younger people. Instead, global media content analysis shows that more individuals are buying memberships to streaming services, which strongly evidences the transformation in audience intake practices. These options are popular for enabling individuals to enjoy the programs and movies they want, any time they feel like it. Those associated with the media market, such as the founder of the fund that has stakes in Sky and the CEO of the company that owns RTL group, for instance, would identify the popularity of streaming services as a popular media consumption habit among audiences today. These changes show the move towards user-controlled viewing interests in the marketplace.
In the present digital age, smart phones have come to be one of the most common tools that individuals are using to view videos and . gain access to media. These days, many social media channels are providing unlimited feeds of short, fast-paced videos, that are growing in appeal among smartphone users. In fact, statistics reveal that that internationally, mobile content viewing is on the rise, showing that short form media is one of the fastest growing media trends today. These platforms enable users to see a series of personalised material and interact immediately, making these videos a lot more interesting and addicting than standard media. Short form videos are also being used more often for news and instructional functions, not just for entertainment. Consequently, this trend is shifting the way people are proactively seeking for and counting on to get knowledge, in a quicker, shorter and more accessible format.
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